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Imagination infrastructures

Collective imagination gives us the freedom to dream and rewild, breaking out of cycles of despair to move towards a more hope-filled future.

Our mission

Imagination forms part of the Emerging Futures programme and is a vital part of our mission to speed up the transition to a more equitable future for people and the planet.

In this work we aim to:

  • deepen collective imagination practices
  • build hope (highlighting new possibilities for the future​)
  • use impactful storytelling to tackle the fatalistic narratives that dominate the public and media
  • run experiments in collective imagination with young people and in communities
  • explore approaches to bridging work between the 3 horizons​ (now, the near future and the far future.)

To achieve these aims we’re embarking on a series of experiments in:

  • placed-based imagination (supporting local communities to future-build together)
  • imagination infrastructures (physical and digital spaces designed for people to share imagination practice)
  • growing the field of practice (supporting an ecosystem of practitioners who are using imagination as a necessary tool for social change.)

Building new systems together

One of the greatest challenges we face is the way we’ve come to see our current economic and social models as fixed, even as they are failing us and the planet. We’re living through times of hardship and anguish, with many feeling a sense of hopelessness when thinking about the future.

If we want to speed up the transition to a more just and equitable society, then we’ll need to grow our collective capacity to imagine that future. We want to spread the message that it doesn’t have to be this way. That we’re all active agents of social change, and together can build new systems and ways of being that help us to heal and restore hope for a better tomorrow.

Our ambition is that over time, with continued investment and learning, more communities and organisations will feel equipped to use collective imagination practice and unleash its power.

Collective Imagination

Collective imagination is central to JRF’s work and aligns with the 3 strands of our Emerging Futures programme:

Imagination also informs our policy work, helping organisations find innovative ways to tackle structural and societal challenges.

Collective Imagination Practice Community

A diverse network is exploring alternative futures, shaping systems that prioritise joy, hope, and freedom to dream. Our Collective Imagination Practice Community facilitates peer-led learning huddles, delving into topics like:

  • reimagining local democracy
  • realistic optimism in climate uncertainty
  • the transformative potential of loss.

These huddles use imagination to inspire fresh perspectives and collaborative approaches to building better futures.

The Collective Imagination Community Fund and Practice

To meet growing interest, JRF launched a £100,000 practitioners fund, boosted by £50,000 from Arising Quo. Delivered with Canopy, Huddlecraft, and Centre for Public Impact, this initiative fosters idea exchange and practice development.

The network has expanded rapidly and now connects 500 members, enabling a collective capacity to reimagine the future.