How to build lasting support to solve UK poverty

This research by the FrameWorks Institute shows that we can help people see that poverty exists and understand its impact. We can build support for a robust welfare system. We can inspire widespread belief that change is possible and that poverty can be solved. And we can mobilise action to do so.

It recommends telling a new story that:

• starts with poverty, not politics or ideology
• says why tackling poverty matters by relating to shared values of compassion and justice
• is brought to life by messengers who embody these values
• explains how the economy locks people in poverty
• explains how poverty can be solved by positioning the economy as a designed system that can be redesigned; and benefits as helping to loosen poverty’s grip
• uses examples, rather than statistics, to show that poverty exists and to demonstrate its characteristics and impacts
• shows how we rely on public systems, painting a clear picture of what they look like
• counters fatalism with clear solutions that make a tangible difference.