No end in sight for living standards crisis: JRF’s cost of living tracker, winter 2024
The Government must tackle stagnant levels of hardship as part of their mission for growth, with worse living standards to come if no action is taken.
Hardship stagnant for low-income households, October 2024
As Rachel Reeves unveiled her first budget for the new Labour Government, the 7th wave of our cost of living tracker captured the experiences of low-income households in the UK. Collected between 8 and 31 October, surveying 4,065 households in the bottom 40% of incomes, our key measures of hardship remain entirely unchanged from 6 months ago, despite some key economic conditions easing. We find in October 2024 (see Figure 1):
- 7 million low-income households (60%) were going without the essentials in the previous 6 months, including 5.4 million experiencing food insecurity in the previous 30 days
- 4.3 million low-income households (37%) were in arrears on at least one household bill or credit commitment.
We also find around a 3rd of households (34% or 4 million households) held a loan they originally took out to pay for food, housing or essential bills worth around £9.6 billion in October 2024.
These findings of stalled progress track with our microsimulation modelling, which shows that disposable incomes after housing costs are forecast to fall over the rest of this parliament. Households in the bottom 40% of incomes are projected to be £440 worse off per year in real terms by October 2029, compared to October 2024.
If the Government are serious about ending the need for emergency food parcels, tackling child poverty and growing the economy, they must take bold action to prevent living standards from deteriorating further, and build strong foundations for household economic security for the future.
Economic context: flatlining disposable incomes
Our modelling shows that disposable incomes after housing costs for households in the bottom 40% of incomes fell in October 2021 and have flatlined since (see Figure 2).
This is caused by a complex economic picture of high prices and recovering wages:
- Inflation has returned broadly to target since April 2024, at around 2%, however high inflation since the end of 2021 has baked in higher prices in areas such as food, and other costs such as energy are rising again.
- Private rents have continued to increase ahead of inflation, up 8.7% in the year to October 2024.
- Interest rates have now seen two cuts, to 4.75%, but the full impact of elevated interest rates is still feeding through to mortgage costs.
- Real earnings growth returned from mid-2023, but has slowed this year, while the National Living Wage increased by 9.8% in April 2024.
- From April 2024, benefit rates were uprated by 6.7%, and LHA was unfrozen with an average annual increase of £785 per household, so our data reflects several months of these uprated payments.
Going without essentials
The number of low-income households going without essentials like food, heating and showers remains at 7 million in October 2024, entirely unchanged from 6 months ago. This number has not dropped below 7 million since October 2022, showing persistent and embedded hardship in the UK (see Figure 3a).
Low-income households are routinely going without enough food, with 5.4 million unable to afford enough food in the 30 days prior to the survey in October 2024 (46%). This includes 5.2 million families cutting down or skipping meals (44%), and 3.8 million going hungry (32%) (see Figure 3b). While food insecurity is down from a peak of 5.9 million households, or half of all low-income households in October 2023, it is unchanged from May 2024 (46%).
Some groups within low-income households continue to face very high risk of going without essentials. In October 2024, 86% of low-income households on Universal Credit (UC) went without essentials and 82% of low-income private renters in receipt of housing benefits. Neither group has seen any improvement since the last survey, with uprating and unfreezing of housing benefits in April 2024 only maintaining existing levels of hardship. Other demographics at high risk of going without essentials include 87% of lone parents and 85% of families with 3 or more children, around 8 in 10 households with a black respondent (81%) and around three quarters of private (76%) and social renters (75%) (see Figure 3c).
For the first time, we can report on families in receipt of different health and disability related elements of UC, who will be amongst those subject to the Government’s benefit reform. We find around 9 in 10 low-income households receiving the Limited Capability for Work element (90%) and Limited Capability for Work and Work-Related Activity element (88%) were going without essentials in October 2024. The recent Get Britain Working white paper signalled a welcome reset in approach to supporting disabled people into work. But making arbitrary cost savings of £3 billion the starting point for reforms risks undermining this and leaves uncertainty hanging over disabled people at greatest risk of hardship.
We have also seen no progress on the depth of hardship, with the number of essentials households are going without flatlining. Of those who are going without essentials, we have consistently seen around a 3rd going without 4 or more essentials in every wave of the survey (see Figure 3d). Families on Universal Credit are almost twice as likely to be going without 4 or more essentials than families not on any benefits in October 2024 (45% compared to 24%).
Falling behind on your bills
There has been no progress on the number of households in arrears, with 4.3 million low-income households (37%) behind on at least one household bill or credit commitment in October 2024, completely unchanged from the 6 months before (see Figure 4a).
Overall low-income households owe around £6.1 billion in arrears across all household bills and credit commitments. £2.3 billion of this is owed on bills with high consequences if you fall behind, including council tax, rent or mortgage payments and energy bills. For example, falling behind on council tax bills could make you liable to pay a years’ worth of council tax immediately. In October 2024 12% of low-income families are in arrears on their council tax, owing an average amount of £540.
Around 1.5 million low-income households (13%) are currently in arrears on their energy bills before we even head into winter. Those who are behind owe an average of around £500, and 58% of these households are in arrears with 4 or more different bills. A member of JRF’s Grassroots Poverty Action Group told us how normally over the summer period they are able to get on top of energy bills they have fallen behind on during the winter, but this summer that wasn’t possible.
Rent arrears also remain stubbornly high, with 18% of renters behind on their rent, largely unchanged since October 2021. They owe an average of £620 in arrears for rent alone. We find 13% of renters prioritised their housing bills over their other bills in the last 12 months, but 38% of those who did that were unfortunately still in arrears with their rent, showing that many low-income renters are out of options. Arrears for mortgage holders have improved however, with 12% in arrears in October 2024 compared to 16% a year ago in October 2023.
Within low-income families, some groups experience far greater risk of being in arrears. Families where someone has caring responsibilities are almost twice as likely to be behind on their bills compared to families where there are no carers (55% compared to 29%), and are unsurprisingly more likely to be going without essentials too (76% compared to 53%).
Other groups continue to be at elevated risk of being behind on their bills, including 66% of households with a black respondent, and 6 in 10 families with 3 or more children (62%) (see Figure 4b). However there are some positive trends with some of the most at-risk groups seeing a sustained fall in the proportion in arrears, including households with respondents aged 18-24, families on Universal Credit and lone parents. While still incredibly high, these are at least moving in the right direction.
As with the overall picture of arrears, progress on the depth of arrears has stalled. There had been a steady downwards trend in the amount of money families owed following a peak in October 2022 of £1,630, but this had stopped in October 2024. Of those in arrears, the average amount owed was around £1,430. In May 2024 we saw a promising sign of the proportion of households behind on 4 or more bills falling, however this hasn’t continued in October 2024 with 3 in 10 or 1.3 million families who are in arrears behind on 4 or more bills (31%) (see Figure 4c). Being behind on multiple lending commitments and bills to different providers negatively impacts people’s credit file and their ability to borrow in future.
Taking on debt to get by
Being behind on your bills is one type of debt, while another is where families have used credit to pay for things. Taking on a loan in and of itself isn’t a bad thing, however it becomes concerning when families rely on credit to cover essentials, can only access high-cost credit, or fall behind on repayments.
While many of our key measures of hardship have remained unchanged, the proportion of low-income families who hold loans they took out to pay for essential costs has moved in the wrong direction. In October 2024, 4 million low-income households (34%) held £9.6 billion of loans they originally took out to pay for food, housing or essential bills like council tax or energy (see Figure 5a). This is very similar to a year ago, when 3.8 million low-income households (32%) owed £9.2 billion for these essentials loans. Taking on debt to pay for essentials has not been enough to prevent hardship, with nearly 9 in 10 of these families going without essentials in October 2024 (88%) and 7 in 10 behind on their bills (71%).
In October 2024, 2.2 million low-income families (19%) held high-cost credit loans, from unregulated lenders (loan sharks), doorstop lenders, payday lenders or pawnshops (see Figure 5b). The proportion who hold these loans had been falling since October 2022, but it has now risen for the first time. While the value of high-cost credit and unregulated loans has increased to £3.2 billion in October 2024, it is still lower than a year ago, at £4.1 billion in October 2023.
The total amount of debt across all unsecured loans and credit (see methodology note) currently held by low-income households has also increased in October 2024 to £23 billion, up from £19 billion in May 2024 (see Figure 5c). While still less than the £26 billion peak in October 2022, debt levels are now back to levels seen in October 2023 (£22 billion). The proportion of families who hold each type of debt in October 2024 mirror our findings in October 2023. It is largely the proportion of households holding each type of loan which has driven the total amount of debt held back up, rather than the amount of debt held for each loan type increasing.
During the cost of living crisis there was a tightening in the availability of affordable credit, due to stricter eligibility requirements, high interest rates and regulatory changes. These factors are likely to have contributed to the fall in loans between October 2022 and May 2024. As interest rates now ease, the availability of unsecured credit now appears to be increasing according to lenders surveyed by the Bank of England.
The proportion of low-income families who applied for loans or credit stayed the same from May to October 2024 at 55%, with three quarters of those who applied approved (75%). However there was a decrease in the proportion of those who applied and were declined in the previous 6 months, down from 14% in May 2024 to 9% in October 2024. We will continue to monitor this, a greater availability of credit may allow more families to take on loans, as seen in the reduction in families being refused credit in the last 6 months.
A deeply concerning outlook
The October 2024 Budget was big in terms of the increased tax take and investment, but in reality will deliver very little change for low-income households. There were some positive changes such as restoring spending on public services, reducing the amount of deductions from benefits and extending the Household Support Fund (albeit at a lowered level). However our modelling shows these changes will only have limited impact for low-income families and Government must go much further to meaningfully shift the dial on hardship.
Using microsimulation modelling we converted macroeconomic forecasts from the OBR into household-level impacts for the bottom 40% of incomes to show the outlook over the rest of this parliament1. We find that average disposable incomes after housing costs are projected to be £440 per year lower in real terms in 2029, than they are in October 2024. This is largely being driven by rising housing costs, which we can see (from Figure 6a) means that relatively flat gross incomes lead to declining net (post-tax, disposable) incomes once housing costs are taken into account.
Our latest modelling shows the variation in experiences for households across the income distribution. While households across the income distribution are forecast to see their living standards fall throughout the rest of the parliament, households in the bottom 20% of incomes see a significantly larger proportional drop (see Figure 6b).
Government Spending Review must tackle hardship
This story has yet again set out the embedded levels of hardship facing low-income households in the UK, alongside modelling which shows a stark warning that things are projected to get much worse over the rest of this parliament.
JRF is calling for the Government to place economic security for households at the centre of their mission for growth, to place growth on a surer footing and ensure change is felt by households who need it the most.
Firstly, the Government must make immediate progress on bringing down hardship by:
- introducing a protected minimum amount of support 15% below Universal Credit’s current basic rate, as a first step towards an Essentials Guarantee - this would restrict the amount of reductions to benefit payments, including from debt repayments and the benefit cap
- reforming the Household Support Fund and Local Welfare Assistance in England so everyone has somewhere to turn for immediate cash help in a crisis
- unfreezing LHA and permanently relinking it to local rents
- expanding the Warm Home’s Discount, to increase the level of support and widen eligibility to include people in receipt of disability benefits
- increasing the rate of means tested benefits for carers, to help protect those on the lowest incomes from poverty
- from 2025, not pursuing similar cuts to those planned by the previous Government, and committed to by Labour, to Universal Credit’s Work Capability Assessment ‘activities and descriptors’
- scrapping the ‘two-child limit’ on support for children in Universal Credit and tax credits.
Secondly, the Government must also build the foundations of a stronger social settlement that can provide real economic security for families now and in the future. This would mean an Essentials Guarantee in Universal Credit to ensure everyone has a protected minimum amount of support to afford essentials like food and household bills. It would also mean reform to the housing system, including increased funding for social house building. It would mean introducing an energy social tariff, that will support low- and middle-income households through the transition to net zero, by targeting the high and rising energy costs families are facing. It would mean reducing risks for disabled people wanting to work and improving trust in the social security system, by working with disabled people to develop a replacement for the Work Capability Assessment and implementing a comprehensive Work Transition Guarantee. And finally, a rethink of our care infrastructure so that parents have access to the right kind of childcare that allows them to work if they want to, as well as proper financial support for people who need to temporarily step away from work to help care for a loved one.
Together, these changes build strong foundations in the social security system to build lasting economic security for all, so that we can finally stop reporting that 7 million low-income households are going without essentials.
Methodology
Between 8 and 31 October 2024, the market research consultancy Savanta conducted online surveys of 4,065 UK adults aged 18+ from households in the lowest 40% of equivalised household income. Data was weighted to be representative by age, gender, region, ethnicity and housing tenure.
The sample is representative of low-income households across the UK, and our low-income threshold is based on figures from the Households Below Average Income Survey (HBAI) 2022–23. When analysing the data, we use weighted data so that it is representative.
In October 2024 we updated our method for weighting households by ethnicity to more accurately reflect population estimates. This new method does not significantly change the weights so we have not reweighted the back series, however it will be used going forwards.
Our definition of low-income households for our cost of living trackers is households in the bottom 40% of incomes across the UK, using a Before Housing Costs (BHC) equivalised household income. This income definition includes earnings and benefits, as well as other income sources. Households had to have a BHC equivalised household annual income of under £28,209 to participate in the survey (up from £24,752 in the October 2021 and May 2022 surveys, up from £26,570 in the October 2022 and May 2023 survey, and up from £25,933 in October 2023, (due to new income data in 2020–21, 2021–22 and 2022-23 HBAI).
Where we have scaled up the survey findings to population level this has been done by JRF, and uses population numbers based on the HBAI 2022–23 survey. HBAI analysis found that the UK had 11.8 million households under this income threshold. Where we have grossed numbers up to population level, we have used this number of households to do so.
Below are the 3 steps taken to estimate the amount of arrears held by type of bill, the amount of lending by type of borrowing, and levels of savings.
- Respondents were asked to choose a band that reflected the amount of arrears / lending / savings held, for example £700–£749.
- We used the midpoint of these bands (for example, £724.50) and multiplied it by the number of responses in each band, taking the total for each type of arrears / lending and dividing it by the number of households in arrears.
- This gave us the average amount of arrears or savings or debt using the mean, then we multiplied this by the number of households experiencing it, and scaled up to population level using HBAI household figures.
Broadly, where there are amounts involved in a question, we have excluded those who ‘don’t know’ the answer in order to calculate the average, and so on.
For the highest band, we have usually taken its lower bound – this is a conservative estimate – except for lending.
When analysing data in the May 2023 cost of living tracker, we observed that for credit cards and personal loans, many households were reporting lending in the highest band we asked about: £4,000 and over. As such we revised our October 2023, and our current survey, to reflect this and increased the bands so the top band is instead £10,000 and over. This allowed us to assess who has the higher levels of debt. Based on sample sizes in the top bands, we amended the assumed average debt amounts for the top band to the values in the table below to derive statistics for October 2023. We continued this method for October 2024. For earlier waves, we used the average amount of debt held for each loan above £4,000 calculated using the October 2023 survey responses so that we could improve debt analysis of previous waves.
- The unsecured loans and credit referred to in the briefing include: credit cards (amount owed that can’t be repaid at the end of each month, not the maximum limit), personal loans from a bank or building society, overdrafts, money borrowed from family and friends, loans where personal items are put up as collateral in exchange for cash (such as pawnbrokers, cash converters, log-book loans), personal loans from an authorised doorstep or home credit lender, Buy Now Pay Later or Hire Purchase loans, personal loans from a payday lender, personal loan from an unlicensed lender (such as a loan shark), loans from a credit union, loans from catalogue credit.
- Other loans we ask about are government related and include Budgeting Advance or Budgeting Loans, Universal Credit Advance payments, and benefit or tax credit overpayments. We have included sums for these in the repayment of loans analysis, but not in the total figures on unsecured lending.
- The household bills we ask about to determine if households are in arrears include: council tax, rent, mortgage, energy, water, phone, internet, local authority or council fees and fines, outstanding tax payments.
- The credit commitments we ask about to determine if households are in arrears include all loans in our unsecured lending list above.
Further tables can be provided on request.
Where we have discussed households going without essentials in October 2024, or experiencing food insecurity in the last 30 days, we have used the methodology below.
If the respondent selected ‘Often’ or ‘Sometimes’ to either of the following questions where at least one household member in the last 30 days has either:
- cut down the size of meals or skipped meals because there was not enough money for food
- been hungry but did not have enough money for food.
If a respondent selected ‘Yes’ to at least one household member experiencing any of the following because of lack of adequate resources at any point since May 2024 (in the last 6 months):
- not dressed appropriately for the weather (suitable clothes or shoes)
- not replaced or repaired major electrical goods like a refrigerator, TV, washing machine when broken
- gone without a shower or a bath
- gone without basic toiletries like soap, shampoo, toothbrush or sanitary items
- not been able to keep their home warm
- not been able to adequately furnish their home
- not had essential dental treatment done
- not got prescriptions, pain relief or over the counter medication
- not made an essential journey
- has visited a food bank.
Where we have discussed the ethnicity of households: this is based on the ethnicity of the survey respondent. For example, a ‘black household’ means a household where the survey respondent identifies as black. There may be adults who identify as other ethnicities within the household, which are not captured.
Where we have discussed the age of households: this is based on the age of the survey respondent. For example, a household aged 18–24 years means a household where the respondent was aged 18–24 years. There may be adults of other ages within the household, which are not captured.
Households and families: the terms 'households' and 'families' are used interchangeably throughout, and should be taken to refer to households. We have specifically mentioned children if discussing 'families with children'.
Note
We use households in the bottom 40% of incomes before housing costs, to reflect the same population as the cost of living survey. For the method note on the microsimulation modelling please see Annex 1 in The real inheritance: UK living standards crisis at October Budget.
This story is part of the cost of living topic.
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